Not only that, but "Ninety percent of Houzz users are homeowners and they use Houzz to renovate and decorate their homes from start to finish." Whoa! Three million pros on Houzz? Sounds crowded. 3+ million "pros" (designers, architects, design/build firms, etc.).7+ million pictures of professionally designed home interiors and exteriors.According to Houzz Facts 2015, Houzz has… You'll find yourself getting lost in all the beautiful photos (yes, even if you're a veteran in the building/construction world). Seriously, go to the site and start poking around. Consumers can ask questions about a photo or email the pro directly.Consumers and pros can "talk" in comment sections of articles.Consumers can follow company profiles (and pros can follow other companies). Professionals can create their own free profile page and highlight their work and customer reviews.īest of all, consumers and pros can interact directly on Houzz: Houzz is also an online space for builders, architects, interior decorators, and anyone else involved in home design/home improvement. People go to the site to browse gorgeous photos, save pictures they love, read articles on various home improvement topics, discover neat ideas, learn about interesting products, and find the professional(s) of their dreams. Houzz, in essence, is a virtual dream world for consumers. Your PMG team is here to give you the 411 on Houzz for business. An integrated URC control system paired with Lutron Radio RA lighting keypads were installed to control the AV, HVAC, lighting and solar shades all by the use of smartphones.Do you work in the building/construction trades and keep hearing about Houzz? Perhaps your clients have been talking it up or colleagues keep telling you Houzz is where it's at.īut what, exactly, does that mean for you and your company? Is Houzz for consumers, professionals, or both? And if it is a place for pros, do you really need to add it to your marketing mix? The spacious walk-in closet serves several purposes, which include housing the apartment’s new central HVAC system as well as a sleeping spot for the family’s dog. The master suite features a bio-ethanol fireplace wrapped in blackened steel and integrated into the Tabu veneered built-in. The kids bathroom across the hall is decorated with custom Lego inspired hand cast concrete tiles and integrated pull-out footstools residing underneath the floating vanity. Continuing down the hall, and through one of the walnut veneered doors, is the shared kids bedroom where a custom-built bunk bed with integrated storage steps and desk was designed to allow for play space and a reading corner. Down the hallway of wide plank ebony stained walnut flooring, a compact powder room was built to house an original Paul Villinski installation of small butterflies cut from recycled aluminum cans, entitled Mistral. Posing as kitchen cabinetry, a hidden integrated door opens to reveal a guest bedroom with an en suite bathroom. Hafele bi-folding pocket door slides were used in the Living room wall unit to conceal the television, bar and display shelves when not in use. The once enclosed living room was demolished to create one main entertaining space that includes a new dining area and open kitchen. For clients that are big wine connoisseurs, the focal point of entry and circulation lies in a 400 bottle, custom built, blackened steel and glass, temperature controlled wine cabinet. Thus, the existing configuration was completely abandoned with new programmatic elements being relocated in each and every corner of the space. StudioLAB was presented with the challenge of re-designing the space to fit a modern family’s lifestyle today with the flexibility to adjust as they evolve into their tomorrow. The resulting units, while large in size, lacked the continuity of a single formed space. Over the years multiple hotel rooms were combined into the larger apartment residences that exist today. Boasting views of the Museum of Natural History and Central Park, the Beaux Arts and French Renaissance style building built in 1900 was once home to a luxury hotel.
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